About Us

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CEO & Co-Founder
Jack Rolfe



Co-Founder
Lexie Rolfe


The School of Life Foundation is a 501(c)3 nonprofit organization founded by Jack & Lexie Rolfe. The Straight “A's” in Life formula was developed and written from the Rolfe's life experiences. Mr. Rolfe had 2 objects (basketball and wheelchair) that helped to shape his life. The wheelchair represents more than 28 years of working as a physical therapist with the elderly in nursing homes, assisted living facilities, and their own homes. The basketball represents 20 years of coaching girls' basketball in little leagues, middle school, high school, college, and WNBA camps. Many life lessons were learned while working with the senior population and the young people simultaneously. Lexie is a Court Appointed Special Advocate for at-risk youth. In May 2013 Jack received his Masters Degree in Nonprofit Administration from the University of Notre Dame. Mr. & Mrs. Rolfe have 5 children and 8 grandchildren.


Chairman, Education Advisory Board
Jeffrey T. Sherman

Mr. Sherman received his Master of Education Degree from Weber State University where he served on the Master of Education Advisory Council, instructed Genetics in the WSU Honors Program, and graduated Phi Kappa Phi. Jeff is the Principal of ShermanSpeaks, LLC and is a certified member of the National Speakers Association. He utilizes a relationship-building blueprint to drive companies and individuals to the next level. Jeff is the Executive Vice President of Corporate Alliance of Southern Utah, a business relationship building company, and received the CARMA Award in that organization. Jeff is also Co-Founder of Outlier Labs, member of the Dixie Tech Advisory Board, and Chair of Leadership Academy.


Director of Training Services
Kip Kint

The School of Life Foundation has contracted with Mr. Kint’s organization Kint Enterprises to manage the Training Services Division of the organization. Kip has more than 20 years of business and leadership experience, having worked in leadership positions for large, successful companies such as WordPerfect, Novell, FranklinCovey and BNI.  Kip has been an Executive Trainer and Success Coach for over 20 years. He is a Certified FranklinCovey Coach, an effectiveness expert, and has extensive experience as a Success Coach, Trainer, and Keynote Speaker.  Clients of note have come from prominent organizations such as the U.S. Department of Justice, The United Nations, Allied Waste/Republic Services, The New York Stock Exchange, Disney, Microsoft, BNI and many others.


Chief Motivational Officer
Michelle Orton

Michelle is the Owner/Publisher of Southern Utah Neighbors, a professional magazine with a mission to inspire, motivate and impact people lives for good. To show that there is much to be grateful for and the best is yet to come. Michelle is the CEO of New Leaf Coaching and Speaking, an organization that guides individuals to attain complete success. In 2011 Michelle received the Entrepreneurial Woman of Achievement from the Utah Business Woman Organization.


Chief Research Analyst
John Baggaley

John attended the University of Utah, graduating with a Bachelors degree in Mathematics. In August 2005, John began teaching math at Snow Canyon High School in St. George, Utah, as well as helping with coaching and statistics in the Girl’s Basketball, Volleyball, and Tennis programs. In 2012, he returned to the University of Utah, finishing a second Bachelors degree in Economics. John is a Data Analyst in the Orem, Utah satellite office of Neustar. John served a two year church mission in the Netherlands and Belgium.


Chief Happiness Officer
Connie Zdunich

Connie is a retired leadership business executive. She is working with current and former Elementary School teachers in the creation of a School of Life Foundation series of coloring/activity books. These books will be used in an expansion of the School of Life program into a younger outreach.




Utah Trainers
Stacy Brady
Matt Blanchard
Ryan Michler
Lindsey Christensen